Samsung has now announced that its virtual voice assistant Bixby is now available for users in India. Now with the arrival of Bixby, it looks like the competition between the AI-powered digital assistants will get more intensified. As of now, there are voice assistants likes Google Assistant, Apple's Siri, Microsoft Cortana, and Amazon Alexa and Bixby is significantly entering this arena.
However, before making the launch, South Korean electronics company stated that the company had put months of continuous effort in perfecting the technology at its Research and Development centers in Bengaluru which is also the largest R&D facility outside Korea. Here, the company basically tried to make Bixby understand and adapt to Indian dialects and contexts.
Samsung further said that it has thoroughly baked in support for various Indian accents, letting even those customers who have opted for English (US) language, make use of Bixby. Mr. Asim Warsi, Senior Vice President, Mobile Business, Samsung India said, "Keeping in mind the diversity of Indian accents and our commitment to 'Make for India', Bixby has been optimized to understand Indian accents."
Bixby has already been launched across several U.S. and European markets earlier this year and offers several features to customers. The key highlights include the ability to talk to Bixby, take pictures and let it make sense of it, use it to set reminders, and receive recommendations for products, foods, and things to read.
Further, the virtual assistant has a "Quick Commands" feature with the help of which users can create a custom voice command and this command can be used in place of a sequence of one or more commands.
However, currently, Samsung's Bixby unlike Siri and Google's Assistant is not supported by a wide-range of smartphones. Only the Galaxy S8, Galaxy S8+, and the Galaxy Note 8 offer this functionality. Notably, the limited target audience for Bixby might be an obstacle to its growth. But Samsung's upcoming smartphones should come with Bixby support.