Samsung Galaxy M12: Setting New Benchmark For Budget Smartphones With 90Hz screen, 6000 mAH Battery & 48MP Cam

The budget smartphone segment has seen exponential growth in the last decade, not just in India but across the globe. Notably, Indian consumers don't like to compromise on either features or performance, even on a tight budget. Most trusted brands like Samsung remarkably understand today's Gen-Z consumers' requirements and always deliver the best-in-class products.

The company's Galaxy M series is one such smartphone lineup that caters to the masses with affordable yet powerful smartphones.

The Galaxy M12 comes as the latest budget-oriented handset from Samsung, designed to deliver more on performance. Powered by an octa-core Exynos 850 processor based on 8nm architecture, the handset churns out flawless performance. The Galaxy M12 also takes the display quality in the budget a notch higher. The 90Hz refresh rate is another center of attraction here.

Here's how Samsung is redefining the budget smartphone segment with the Galaxy M12:

Segment-Leading Display Performance

The Samsung Galaxy M12 sets new benchmarks in the display department. The smartphone flaunts a 6.5-inch IPS PLS display with a fluid 90Hz refresh rate making the Galaxy M12 one of the few budget-friendly smartphones to offer a higher refresh rate panel. The buttery smooth 90Hz screen makes the Galaxy M12 a delight to use. It is nothing like we have seen anything on a budget handset.

When compared to other smartphones in its class, the Galaxy M12 offers 30 more frames every second, resulting in a fluid gaming experience and buttery smooth scrolling on social media platforms like Instagram and Facebook. The PLS display developed by Samsung offers a better viewing angle and higher brightness when compared to an IPS panel found on most smartphones in the segment. This is what enables Samsung to include an ultra-smooth 90Hz panel on the Galaxy M12.

Moreover, the slim bezel profile complemented by a tall panel instantly grabs your attention. It is a joy to watch movies and shows seamlessly on the HD+ Infinity-V panel, which delivers 720 x 1600 pixels screen resolution and has a screen-to-body ratio of 81.9 percent. The immersive viewing experience will leave you spellbound.

The smoother refresh rate, crisp color production, and higher brightness levels are what you need for high-end gaming and to binge-watch your favorite shows while on the go. Unlike most budget smartphones, the Galaxy M12's 90Hz screen supports HD video playback on the popular OTT apps. You can enjoy your favorite movies and series on Amazon Prime Video and Netflix on the Galaxy M12's vivid display in high definition.

Monster Performance With Exynos 850 Processor

The Samsung Galaxy M12 employs the in-house Exynos 850 processor. Built on Samsung's flagship-grade 8nm architecture, the octa-core processor has a 2GHz clock speed and gets accompanied by the Mali-G52 GPU allowing the handset to deliver the maximum in terms of pure performance. This GPU and CPU combination can handle most modern games without any issues and doesn't consume a lot of power in doing so.

Due to the higher clock speed, the Exynos 850 leads in both single-core and multi-core performance, hence, offering a great user-experience in varied use-cases. The built-in 4G modem makes the Galaxy M12 a 4G Rockstar, as it can offer up to 300Mbps download and 150Mbps upload speeds on a wireless LTE network on both SIM slots.

The Galaxy M12 seamlessly handles day-to-day tasks such as photo/video editing, web-browsing, calling, etc. Not only this, the handset is designed to perform well with heavy apps and graphics-intensive gaming. You can play higher FPS (Frames Per Second) games on the phone's 90Hz refresh panel, something possible only with flagship smartphones.

With up to 6GB blazing-fast LPDDR4x RAM, multitasking is always swift on the Galaxy M12. You can run up to 15 apps on the smartphone simultaneously without worrying about any lags or performance issues.

Moreover, the storage crunch issue is something you wouldn't have to experience on any Samsung device. The Galaxy M12 offers 128GB eMMC 5.1 class onboard storage space, sufficient to store high-resolution images, music files, games, documents, and videos. The additional 1TB storage support is what you would appreciate if low storage has been an issue for you. Overall, you can store gigabytes of data on the Galaxy M12 and use it whenever you need it most.

Powerful Camera Hardware For Pocket-Friendly Pricing

The Samsung Galaxy M12 brings along the most powerful smartphone camera hardware in the Rs. 10,000 price mark. The device packs a quad-lens camera module which has a 48MP primary sensor with an f/2.0 aperture. This sensor dedicatedly captures minute details even in the most challenging lighting situation. The images shot from the 48MP primary sensor show a wide dynamic range and crisp details. A 48MP camera can capture 48 million pixels, which brings out the details that a naked eye can't see.

Clicking a wide-angle shot becomes simple with the 5MP ultra-wide-angle sensor that offers an industry-leading 123-degree FoV, so you can capture a lot more on a single frame. The wide-angle lens also makes the Galaxy M12 a perfect budget camera device for landscape photography.

The additional pair of 2MP sensors with an f/2.4 aperture adds depth effect and also captures macro shots. It creates that perfect bokeh in the portraits that can give some high-end camera phones a run for their money.

You can use the Galaxy M12 to capture the best of your moments with just a click. The quad-camera is further complemented by carefully curated shooting modes that enhance the imaging experience multifold. Last but not the least, the Galaxy M12 also ensures crisp and vibrant selfies with its 8MP front-facing camera. The camera captures natural-looking self-portraits in different and challenging light situations.

A Battery Beast

If a smartphone running out of fuel within hours of usage has kept you shuffling devices, your search stops right here. A monster 6,000 mAh battery is what drives the Galaxy M12. Once again, Samsung has understood what a consumer needs and has incorporated hardware from its premium and mid-range smartphone to the Galaxy M12.

This big-sized battery gets accompanied by 15W fast charging technology. No more carrying the charger around everywhere you go and the USB Type-C port makes it a future-ready smartphone. Just plug in the device for around an hour and forget the charger for the entire day. The smartphone can typically last for more than two-days on one full charge. You can play games, stream HD videos, play music all day long, and the Galaxy M12 will still have some juice left at the end of the day. It's a smartphone designed for power users who don't want to compromise on performance.

So Why Choose The Galaxy M12?

Samsung has been one of the best brands when it comes to quality smartphones. The Galaxy M12 is one of the best examples of the company's ingenuity in designing a powerful beast that doesn't burn a hole in your pocket. You get an affordable smartphone that focuses majorly on performance delivery overall. Be it for photography, battery backup, or display, the handset sets new standards for budget Galaxy smartphones.

Samsung is currently running the #MonsterChallenge, where 12 celebrities will face-off with the Samsung Galaxy M12 in a one-of-a-kind race. And we don't think they are going to outperform the Galaxy M12. Hence, our bet is on the latest Monster smartphone from Samsung.

The Monstrous Galaxy M12 is priced at only Rs. 10,999, which makes it a highly compelling budget smartphone that offers next-level features and specifications. Besides, the ICICI Bank Debit and Credit card users can get a flat Rs. 1,000 off on Amazon.in, driving down the price to Rs. 9,999. This is one of the few smartphones that offer a mammoth 6,000 mAh battery and a 90Hz display at this price range, and is a winner by all means.