Electronics major Samsung India today said it has signed up as the Principal Sponsor of Mumbai Indians, the defending champions of the T20 cricket tournament Indian Premier League (IPL).
Following this tie-up, fans will be able to see their cricketing heroes such as Rohit Sharma, Hardik Pandya and Kieron Pollard donning team jerseys with Samsung on the front.
"Samsung and Mumbai Indians have a lot of similarities as a brand. Both brands are consistent and are very visible. Mumbai Indians is the only team in the league that has won the IPL three times. Samsung is the most loved and trusted brand in India and has been No. 1 across categories for many years. We are excited to be the Principal Sponsor of Mumbai Indians and are sure the coming together of two top brands will bring even more excitement to the IPL and to all cricket lovers around the world," said Ranjivjit Singh, Chief Marketing Officer, Samsung India.
"We are proud to have Samsung as the Principal Sponsor of Mumbai Indians. Samsung is India's most trusted brand today and resonates well with our young fans. We are sure that with this association, the brands will bring in more value to the fans," said a Mumbai Indians spokesperson.
During the tournament, Samsung's official online store Samsung Shop will run a Twenty20 themed sale of mobile products from April 12-14, 2018 where first 50 orders from Mumbai will get IPL match tickets.
This third time that any tech company has announced its partnership with IPL teams earlier Nokia joined hands with KKR and HP Inc. India announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming season.