Smartphone companies shift focus to chipsets over camera and other specs!

    Gone are the days when a smartphone would be called powerful if it featured a quad-core chipset with 1 or 2 GB of RAM. Smartphone makers today understand that consumers want their phones to perform smoothly without any glitches even while running heavy apps and multitasking.

    Mobile companies shift focus to chipsets over camera and other specs!

    In fact, smartphone makers have started giving more importance to processing power and related hardware of the phone, instead of merely focusing on camera and other gimmicky features.

    SEE ALSO: Honor Holly 2 Plus: 8 things you need to know about this phone right now!

    Remember how the front became the new rear, in terms of smartphone camera, when consumers went selfie frenzy. The trend followed and is well at place even today as most smartphone buyers look for good camera specs in their smartphones.

    However, it is not just the camera specs that the potential smartphone buyers consider while short-listing a smartphone out of the clutter. Now, consumers have become smarter and they want their phone to be smarter as well.

    Today's consumer - be it the one who wants a big display phone, or the one who wants good camera, or the one who looks for a bigger battery smartphone - knows how important a role does a processor play, hence doesn't ignore it. After all a better chipset would help in better battery management, camera results, and overall performance; eventually resulting in a better user-experience.

    Knowing that consumers want their phones to be more powerful, smartphone companies are now focusing more on chipsets that are better performers, are more battery efficient and can support higher RAM and better camera sensors.

    To cater to such performance seeking consumers, now there are 16nm chipsets that promise speedier and feather smooth performance. The 16nm chipset uses advanced technologies that ensure faster operations, and less energy consumption.

    Huawei's online specific smartphone brand Honor is known for making powerful smartphones. Honor has given its consumers a set of feature-rich smartphones in the past, and is expected to disrupt the market with this upcoming smartphone.

    The company is now rumored to be launching a smartphone with Kirin 650 16nm chipset, which has been unveiled recently. The new Kirin 650 chipset with flagship FinFET Plus 16 nm chip technology offers lightning-fast performance in comparison to previous-generation 28nm chipsets.

    What sets it apart from its competitors is the flagship big.LITTLE architecture, which ensures unbeatable performance and efficiency. The Kirin 650 comes with quad 2GHz high-performance cores and quad 1.7 GHz lower-performance cores, which deliver 65% increase in the processing speed and 40% decrease in power consumption.

    The chipset is expected to be paired with Mali-T830 GPU which will be good for gaming enthusiasts. The handset is also expected to have a rapid eMMC 5.1-based flash memory chip. A 16 nm chipset equipped with Kirin 650 will led to reductions in energy loss, multiple increases in speed and take care of problems like lagging, slowness, and heat build-up.

    The aforementioned qualities make the Kirin 650 better than its competitors, considering that the Kirin 650 powered handset has considerable higher output using 16 nm FinFET technology.

    In comparison, among mid-range silicon chips, Qualcomm's Snapdragon 650 and 652 processors continue to use 28 nm technology, and MediaTek's processors range from 20 to 28 nm. The Kirin 650 employs 16 nm FinFET Plus technology, making it two generations ahead of the competition due to its highly improved performance and reduced power consumption.

    We will keep you posted about the updates of the forthcoming Honor smartphone, as and when we get more information about it. Meanwhile, do comment below if you are excited about the yet to be unveiled Honor smartphone.


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