Sony India appoints Sunil Nayyar as Managing Director

Sony India today announced the appointment of Sunil Nayyar as its new Managing Director in place of Kenichiro Hibi, who will move to head the Japanese consumer electronics giant's operations in Brazil, from April 1.

In this new role, Sunil will be responsible for spearheading the overall growth and profitability of the company within the region, by driving an integrated business and marketing strategy and directing excellence in market performance across all categories.

Hibi, Former Managing Director of Sony India, held the position for six years from 2012 till 2018, has now been appointed as President for Sony Brazil effective April 1, 2018.

With over two decades of experience in the consumer tech industry, he has played an important role in leading some of the biggest markets for the company such as India and Russia. With Brazil being his third BRIC country, after Russia and India, his primary role would revolve around managing and overseeing sales, marketing and after-sales activities of the brand.

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"Being one of the most recognized consumer electronics brands, it is an exciting time to lead the company's direction in India. In this time of transition, I look forward to an insight from our stakeholders and help guide in further strengthening Sony's presence in India. I am confident, that we will continue to harness our energies to expand our footprint and offer the best in class technology to our consumers." Sunil Nayyar said on his appointment.

Nayyar held the position of Sales Head from April 2006 until April 2015 prior to moving to Sony North America as head of Retail Experience, the position which he held from May 2015 until March 2018. An accomplished industry professional, Nayyar started his stint at Sony in 1995, as part of Sony Gulf's sales team in charge of North and East Africa, Russia, Lebanon, Syria and various other GCC Countries.