Up until now, Sony has made all of its smartphones based on a single set of design principles, which is officially known as OmniBalance. Although Sony devices are surely good to look at, they have retained the same design for quite a while now.
However, the Japanese OEM is soon going to change that. Kenichiro Hibi, the managing director of Sony India has said so in an interview with The Indian Express. To quote him, "We have deployed an OmniBalance design as long as the X series continues to be available in the market. Also, we are planning to launch new generation of products and you can expect a complete new design from the devices."
Well, we are not really surprised with the announcement though. The rumor mill has been suggesting that instead of using the old OmniBalance design, Sony will take up a new design, allegedly called Mirai. However, it is always better to get the information straight from the horse's mouth.
Talking about the new design, Kenichiro Hibi was pretty reluctant to delve into the details. That being said, he acknowledged the recent trend of bezel-less displays with high aspect ratio. Hence, we are assuming that the upcoming Sony devices may also come with full-screen design and minimal bezels.
Unfortunately, it was not clear from the interview, when exactly will the Sony device featuring a new design will get launched. Our best bet is Q1 2018, since around that time the company releases its first flagship. Well, as of now, we have no option but to wait.
Meanwhile, Sony has recently launched the Xperia XZ1 in India. You can check out the first impression of the smartphone here.