Apple has always been more inclined towards Augmented Reality (AR) than it has ever been towards Virtual Reality (VR). And the Cupertino tech giant's CEO Tim Cook never refused to express the same.
As per the latest reports by Business Insider, Apple is secretly working on Augmented Reality to bake it into the iPhone's camera app. If the company manages to do so, it may revolutionise the way we see things in our surroundings. According to the report, several startups, which Apple acquired earlier are working on this tech to make it commercial.
This tech once made public, will enable users to point the iPhone's camera at a real-world object to extract useful information. Another use-case could be the facial recognition, something similar to what Apple did to the Photos app on iOS.
Additionally, it can also allow users to manipulate people's faces. In simple words, you will be able to add a multitude of AR masks much likes the one you see on Snapchat.
The Cupertino tech giant, in the recent past, has acquired AR and VR companies including Metaio and Flyby Media. Reportedly, employees from both these companies are working on the iPhone's camera app.
The report also suggested that once the AR features are built into the camera app, the technology behind it will be released as an SDK to developers like the company did it with the Touch ID fingerprint sensor.