Vivo signs Aamir Khan as its brand ambassador for India

After ending its association with Bollywood actor Ranveer Singh in February this year, Chinese smartphone maker Vivo today announced Aamir Khan, as its brand ambassador for India.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial, the company said.

Speaking on the announcement, Kenny Zeng, CMO, Vivo India said, "We are thrilled about the possibilities that our partnership with one of the world's biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection, and innovation that we steadfastly follow in Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India."

Commenting on his association, Aamir Khan said, "Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo's transformative journey in India."

Vivo is also associated with popular sports platforms such as Indian Premier League (IPL) and Pro-Kabaddi League in the country.

Meanwhile, the company is all set to launch its new device Vivo V9 on March 23 in India.

According to IDC report, Vivo rose to the 3rd position after dropping to 4th in the last quarter. However, its shipments saw a 41 percent decline from the previous quarter and remained flattish on YoY basis. To extend its omnichannel experience, Vivo launched its maiden experience center in India and also participated in Amazon and Flipkart's winter sales this quarter.

The report said that China-based vendors further strengthened their positions in the smartphone category with the collective share of China-based vendors reaching 53 percent in 2017 from 34 percent a year ago.

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The untapped demand in the lower-tier cities remains the key attraction for China-based brands to explore the growth trajectory in India. Their strength in their home market of China and weakening position of local players has helped some of these China-based players to solidify their operations in India," says Jaipal Singh, Senior Market Analyst st, IDC India.