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Xiaomi is currently the fourth largest smartphone company in the world, as per data released by research firm IDC. And, it turns out that the company should owe its new position mostly to the Indian market. "Xiaomi managed to double its share to 7 percent from 3.3 percent during the holiday quarter last year globally" as "the brand continued to expand its retail presence by adding more preferred partners, launching new Mi stores, and partnering with large format retail stores in India."
Truth to be told, we are not really surprised by this revelation. India is the second biggest market for Xiaomi, just after its home country China. The company also recently pushed past Samsung in the fourth quarter of last year to become the top smartphone vendor in India, according to the reports by two independent research firms. A Samsung spokesperson, however, had denied the Q4 2017 claims by stating that Samsung sales in the Indian market accounted for 45% of the market share.
Xiaomi smartphones have always been a good bargain with impressive features, trendy design, and most importantly affordable pricing. So it's not hard to see why the Chinese phone maker has witnessed a significant rise in popularity in India over the past few years. Especially, in the budget segment, Xiaomi smartphones sell like hotcakes.
To recall, Xiaomi started its journey in the country as an online-exclusive brand. Priced aggressively in the sub-15K category, its smartphones were initially available for purchase only through online channels. It was only recently when the company opened physical Mi Stores in select cities in India.
Earlier this week, Xiaomi launched the Rose Gold variant of its Redmi 5A smartphone. The Redmi 5A Rose Gold Edition is exclusively available via Flipkart and mi.com. The smartphone is priced at Rs. 4,999 for the base variant with 2GB RAM and 16GB storage space and Rs. 6,999 for the high-end variant with 3GB RAM and 32GB storage.
The Rose Gold variant of the smartphone went on sale on February 1 and it is already out of stock. The next sale of the Redmi 5A is slated to happen on February 8 via Flipkart and Mi.com.