We all know that the Xiaomi Redmi Note 4 has been one of the highest selling smartphones in India. While the smartphone has managed to garner a lot of attention as well as make headlines on numerous occasions, the Chinese OEM has yet again come up with a new surprise for the fans as well as consumers.
Xiaomi has now launched a new color variant for its Redmi Note 4 smartphone. Dubbed as the Redmi Note 4 Lake Blue edition, this special variant will come with 4GB RAM and 64GB storage options. However, the main purpose behind the smartphone launch is that it has been designed to commemorate the company's latest project of 'Wake the lake' campaign.
Commenting on the launch of the Lake Blue edition, Manu Jain, Vice President of Xiaomi said, "We are a company who believes in giving back to the community. Water bodies have been the source of water for ages for people of Bengaluru but over the past decade, these water bodies have been facing a serious threat."
He further added, "To show our concern for the cause we are taking up the maintenance of Kempabudhi kere, to support BBMP in bringing it back to its initial days of glory as a project under Swachh Bharat Abhiyan. To commemorate this cause, we are launching Redmi Note 4 Lake blue edition which would further contribute to this cause."
So, apart from offering customers a new color choice, with the smartphone Xiaomi has said that the proceeds from the sale of each device will go towards supporting the Government's Clean India initiatives under the Swachh Bharat Abhiyan.
The "Lake Blue" edition of the Redmi Note 4 is available at Rs. 12,999 and the device will go on sale starting September 4 at 12:00 PM via Mi.com and Flipkart. The same handset will also be available for purchase at Mi Home stores and Mi Preferred Partner stores.
However, apart from the new color, the rest of the specifications remain the same as the existing Redmi Note 4.
Just to recall some of the key features, Xiaomi Redmi Note 4 comes with a 5.5-inch Full HD display with a 2.5D curved glass on top. It is powered by a Qualcomm Snapdragon 625 processor. The Redmi Note 4 is equipped with a 13MP rear camera and a 5MP front-facing camera. The device has recently been updated to Android Nougat based on MIUI 8. In addition, the handset is backed by a 4100mAh battery.
In any case, what do you think of the new color? Do let us know your thoughts in the comments.