Xiaomi to start selling smartphones in Africa by the end of Nov 2015


After having made a mark in the Asia market, Xiaomi is keen to expand to new horizons. The Chinese brand entered into US earlier this year with their range of accessories. But now it seems like the company is taking a leap forward by entering Africa.

Xiaomi to start selling smartphones in Africa by the end of Nov 2015

Apparently Brazil was first country beyond Asia where Xiaomi started to sell their smartphone. The move happened earlier this year, just before the US entry. Hence an entry into Africa was always on the cards.

SEE ALSO: OnePlus X Launched Officially: Top 10 Smartphone Rivals Who Could Create Problems

Xiaomi has partnered with Mobile In Africa (MIA) to take care of logistics, distribution, marketing, sales and support for their devices in the continent. MIA presently has in presence in 14 countries in the continent. However the Xiaomi made smartphone will initially go on sale in South Africa, Kenya and Nigeria.

"We see Africa as the next frontier for smartphone growth and we are excited to be partnering with MIA Group to offer consumers in these three countries our high-quality smartphones at amazing prices," said Xiaomi's Global Strategy Director Raymond Tian.

Xiaomi to start selling smartphones in Africa by the end of Nov 2015

The Chinese brand will introduce their widely popular Redmi 2 and the Mi4 in their first round of entry into the continent. Expect the company to bring more devices along with their accessories subsequently.

SEE ALSO: Diwali Special offers: Top 15 Unboxed Smartphones at up to 70% Discount

Regarding the pricing the Redmi 2 and the Mi4 has been priced at $160 (Rs 10,400 approx) and $320 (Rs 20,800) respectively. This is markedly higher than the selling price in Asia, however that was expected considering the steep import and logistics costs.


Most Read Articles
Best Mobiles in India

Best Phones

Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more