Xiaomi tries an Apple: To tie up with Redington for offline retail

The Shenzhen-based mobile OEM Xiaomi entered the Indian market a year back with an exclusive partnership with e-commerce giant Flipkart. Since then the company has tied up with many a partners to retailing their device in country.

According to an exclusive report by BGR, the company is in talks with Redington in a desperate attempt to make a mark in offline retail market. Xiaomi has previously tied up with Airtel to market their devices offline. Even users can walk into any official Airtel showroom to get an hands on with any of the Mi devices. But the partnership hasn't bared much fruit for the company in terms of sales number. The world's third largest mobile retailer also has a tie up with The Mobile Store.

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But the company now aims to step up the ante - at least the Redington deal hints so. Redington is presently an Apple partner who markets and retails there devices in the country. The report claims that the present bunch of Xiaomi devices including the Mi4, the Redmi 2 and the Mi Pad will go on sale offline via Redington starting next week.

Not much details about the deal is not so far. Gizbot is yet to ascertain whether Redington will sell the Mi devices in their existing stores in the country, which presently sells Apple devices. There might be a possibility that separate Mi Experience stores are opened in the country in partnership with Redington.

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