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According to a new report by research firm Counterpoint, for the first time in Q4 2017, shipments of seven out of the top ten brands declined YoY signaling a tough quarter for most of the OEMs. Xiaomi, OPPO, and Vivo were the only brands among top ten which grew YoY-mostly due to strong performances outside of China.
While Samsung led the smartphone market by volume with a market share of 21 percent in CY 2017. However, it lost the top spot to Apple in the fourth quarter of 2017.
The report said that Apple shipped 77.3 million smartphones into the market during the final quarter of 2017, which is down 1 percent annually. The quarter was a week shorter than last year and the company was able to increase ASP's by over $100 to $796 with the launch of the X, 8, and 8 Plus-a trade-off the company is content to make. However, the challenge for Apple going forward will be its ability to continue to grow its base of 1.3 billion devices.
Meanwhile, smartphone shipments grew 3 percent annually to reach 1550 million units in CY 2017.Even though the China market declined in Q4 2017 but Chinese brands remained the fastest growing brands as they quickly expanded operations outside of China-investing in India, South-East Asia, and Europe. This offset the weak demand in the home market.
The firm said that smartphone penetration remained over 80 percent of all the mobile phones shipped in the quarter.Top 10 brands account for 77 percent of the smartphone volumes in CY 2017.
The report further pointed out that, Chinese brands Xiaomi, Vivo, OPPO & Huawei remained the fastest growing smartphone brands. Samsung, Apple, and LG also showed growth during the year.