Zen Mobile Launches Cinemax Force Smartphone for Rs. 4,290

Interview with Deepesh Gupta (CEO of ZEN Mobile)

Zen Mobile, the Indian mobile manufacturer, today launched Cinemax Force, a power-packed smartphone. Cinemax Force is stylish, feature rich and comes with a powerful 2900 mAh battery and a large 5.5inches FWVGA with Dragontrail Glass display.

Announcing the launch, Mr. Sanjay Kalirona, CEO, Zen Mobile, said, "With an aim to cater to a large part of the Indian population, we are extremely excited to introduce Zen Cinemax Force to the Indian consumers. We will continue to focus on strengthening our Cinemax portfolio by offering devices that are loaded with powerful and smart features at a competitive price point."

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The company also introduced free screen breakage replacement offer on purchase of any Zen Phones*.

Mr. Sanjay Kalirona, CEO, Zen Mobile, added "Screen breakage is a common issue faced by customers. We want to bring value to our devices and are now offering one time free screen breakage replacement within 6 months from activation/ date of sale to the end user. This unique offer will help in giving consumers a value added after sales service."

Feature rich user experience

Powered by 1.3 GHz Quad Core Processor and the Marshmallow 6.0 operating system, the Zen Cinemax Force provides a smooth multitasking capabilities by offering 1GB RAM, 8GB Internal memory (expandable up-to to 32GB). The Android Marshmallow 6.0 OS provides an engaging and responsive UI design for consistent, intuitive experience to the users. The fast and smooth transitioning amidst several applications allows users' to multitask.

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The smart phone is packed with flip to mute, auto call record, contact blacklist, 3G, Wi-Fi and Bluetooth with headset connectivity. The SOS feature allows users to send location details to 5 pre-defined numbers of user's choice at the time of emergency. The 2900 mAh powerful battery allows the users to have uninterrupted fun with mobility for up to 30 hours nonstop talk time.

Equipped with 5.0-megapixel AF rear camera and 2 megapixel front camera, the smartphone gives clearer clicks. The camera also offers a panorama feature which allows wide angle images to be clicked with ease.

Dual SIM, dual benefits

The 3G Dual SIM Zen Cinemax Force provides flexibility and helps the user to manage business and personal priorities. The differentiated settings for the two SIMs allow the users to customize the screens according to their needs and requirements.

Unique Multimedia offerings

Additionally, Zen Cinemax Force comes pre-loaded with various multimedia offerings ranging from games, NexGenTV - Live TV Streaming application Saavn, Ultrazone - WAP Store, Cool Gallery, Xender and smart wake up which is a useful feature to wake up the device from sleep mode, some of the unique ways include:

1. Double tap on screen to Light up Screen.
2. Make "o" to go to Phone Dialer.
3. Make "v" to ON/OFF Flash Light.
4. Make "c" to open Camera.
5. Make "e" to open Browser.
6. Make "m" to open Messaging

These tricks are useful for users who don't like using the power buttons all the time to wake up the device.

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Pricing

Zen Cinemax Force is available at an affordable price of INR 4, 290/- .

*The screen breakage replacement is valid for one time replacement with a labour charge of Rs 180/- for smartphones and Rs 90/- for feature phones with additional government taxes as applicable.

-Press Release