ZTE has announced its device line up that it will be showcasing at its event scheduled to be happened in IFA 2015 consumer electronics show in Berlin, Germany. The company has stated that it will be launching new products in the Axon, Blade, Spro and Nubia devices at the upcoming trade show, where it will be displaying new devices and reveal its plans. The company will be at the event from September 4 to 9.
"We are very excited to attend IFA this year, where we will be showcasing devices from the four product lines that we will be focusing on globally," said Adam Zeng, CEO, ZTE Mobile Device. "This renewed focus shows our global commitment to product longevity and will see us rollout more products from our four core product lines across markets worldwide."
ZTE has mentioned in its official note that it will unveil its thinnest ever Blaze series smartphone, called the Blade V6, along with international version of the ZTE Axon which is its first ever global flagship and premium smartphone. The company calls these upcoming devices as its ‘star products' for the year.
The ZTE Blade V6 is a dual-SIM smartphone which comes with aluminum metal chassis, and measures in at 6.9 mm in thickness. It features a 5-inch HD 720p display, and is powered by MediaTek MT6735 chipset accompanied with 2GB of RAM and 16GB of internal storage that can be expanded on microSD card. It sports a 13-megapixel rear camera and a 5-megapixel selfie camera. The phone runs Android 5.0 Lollipop and is powered by a 2200mAh battery.
In addition to the aforementioned devices, ZTE will be showcasing refreshed models in its nubia sub-brand, and introduce the Spro 2 Smart Projector.
For the photography enthusiast, ZTE is prepping to host a close event in which guest speaker Ed Kashi, who is a renowned photojournalist, will be present to talk about the future of mobile photography from a professional photographer's prospective. At the same event, ZTE's senior management will be making up key announcements on ZTE's strategy for Europe, where it is working aggressively to build up the brand's image, and discuss its core global product lines.
Furthermore, the company is organizing a ‘ZTE Fun Day' on September 6, where celebrities such as dancehall, hip-hop and reggae group - Culcha Candela, and singer-songwriter - Albert N'Sanda will be performing for the audience. The company booth will be placed in Hall 25, Stand 105 at the Berlin ExpoCenter City.