While Chinese manufacturer ZTE is quite popular in regions like the US, it falls a little behind to other brands in India. However, the company is all set to change the scenario.
In an exclusive interview with Gizbot, Sachin Batra, the CMO of ZTE, told that the company is going to launch five new smartphones in India. Taking cues from the interview, the launch of these smartphones will take place either by September end or in the beginning of October.
As of now, the company's top-man didn't reveal the model name of the smartphones. However, talking about the price-point, "all of them will be entry-level smartphones, falling in the price range between Rs. 6,000-15,000," stated the CMO.
As for the availability, the ZTE phones will be sold exclusively on a particular e-commerce retailer website, which the company didn't reveal. However, the smartphones will be available through offline channels, claimed Sachin.
As of now, we have no information about the specs and features of these smartphones. But surely, with the leaks and rumors that are on the rise in the tech-sphere, we might not have to wait for long.
According to Sachin Batra, ZTE will offer "right products at a right price" to its customers. When asked about how the company wants to strengthen its foothold in the super competitive smartphone market in India, he says ZTE will mainly focus on "innovative technology". He was pretty reluctant to delve into the details.
Sachin Batra is also hopeful that one year down the line, ZTE phones will be quite popular among Indian consumers.
Undoubtedly, the company has to fight against other Chinese companies like Xiaomi, Oppo and Vivo, but probably it wouldn't be long before ZTE emerges as a renowned brand for affordable smartphones in India.