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It seems like the Finnish handset vendor Nokia is more focused on launching Asha series handsets constantly in the Indian market. One reason for this might be that these handsets bring about more profit as compared to the premium Windows Phone powered Lumia smartphones.
In February, Nokia unveiled Asha 310 - its first ever dual SIM Wi-Fi handset, which was claimed to be priced at Rs 5,500 and come in Q1 2013. As announced by the company, Asha 310 has been released in India on Monday with a price tag of Rs 5,601 and is available online at the Nokia Shop and a few other online retailers as well.
As far as specifications are concerned, Asha 3 inch WQVGA scratch-proof capacitive touchscreen display with 400 x 240 pixel resolution, 128MB internal storage, micro SD card slot supporting up to 32GB additional storage, 2MP rear camera, Wi-Fi, Bluetooth with A2DP support, micro USB 2.0 and an 1,110 mAh BL-4U battery offering 17 hours talk time and 25 days standby.
Further, on the software side, Asha 310 comes with features such as Nokia Xpress Browser, Nokia Nearby, Nokia Life, free EA games and more for enhanced user experience.
While Nokia has come up with advanced smartphones like Lumia 920, an handset with lean specs and only Wi-Fi like Asha 310 might sound outdated for many consumers. Nevertheless, it is a good offering for those consumers who like to own a budget mobile with entry-level specifications.
Nokia is not the only one to launch such mobiles in the booming smartphone era as several other companies have also launched entry level smartphones that are oriented towards first time smartphone users. Especially, the Android market segment is haunted by such Wi-Fi only smartphones based on Gingerbread operating system.
Also, quite recently, Samsung launched Rex lineup of handsets, which can also be added to the low end handsets existing in the market. Hence, Gizbot has come with this gallery showing the competitors that will have to fight with Nokia Asha 310 to win the choice of consumers.
Samsung Rex 90
Samsung Rex 90 comes with a 3.5 inch TFT capacitive touchscreen display with a resolution of 320 x 480 pixels, 3.2MP rear camera, dual SIM support, Wi-Fi, micro SD card slot supporting up to 32GB and a 1,000 mAh Li-Ion battery offering 15 hours of talk time.
Priced at Rs 5,870, Rex 90 is slightly costlier than Nokia Asha 310, however, it comes with a larger display and better camera.
Micromax Smarty A25
Micromax Smarty A25 sports a 2.8 inch capacitive touchscreen display with 240 x 320 pixel resolution, Android 2.3.6 Gingerbread, 1GHz processor, 256MB RAM, 120MB internal memory, micro SD card slot, 1.3MP camera, Bluetooth, Wi-Fi and a 1,280 mAh Li-ion battery offering 4 hours talk time and 180 hours standby.
Priced at Rs 3,300, Smarty A25 is relatively cheaper than Asha 310, which has a better display, improved camera and enhanced battery backup.
Karbonn A1+ is a dual SIM smartphone and the upgraded version of A1, which is the first Android smartphone released by the Indian handset manufacturer in 2011. Being an upgraded version of A1, the new A1+ has a larger display, faster processor, Android upgrade from Froyo to Gingerbread, improved battery and increased backup.
When it comes to specs, A1+ has a 3.5 inch HVGA multi-touch capacitive touchscreen display with 320 x 480 pixel resolution, 1GHz single core processor, a micro SD card slot, Android 2.3 Gingerbread OS, 3MP rear camera, Bluetooth, Wi-Fi and a 1,500 mAh battery delivering 4 hours talk time and 240 hours standby.
Priced at Rs 4,440, Karbonn A1+ comes with a better display and improved camera, however, Asha 310 has superior battery backup, which is incomparable.
Intex Aqua 3.2
Aqua 3.2 packs a 3.2 inch 5 point capacitive touchscreen display with a resolution of 240 x 320 pixels, 1GHz processor, Android 2.3.6 Gingerbread OS, 2MP rear camera, 75MB onboard storage, micro SD card slot, Wi-Fi, Bluetooth and a 1,200 mAh Li-ion battery delivering up to 4 hours talk time and 180 hours standby.
Supporting Hindi and English languages, Intex Aqua 3.2 is priced at Rs 3,790, which is again cheaper, but, again, it has very low backup as compared to Asha 310.
Spice Stellar Buddy Mi-315
Spice Stellar Buddy Mi-315 boasts a 3.2 inch capacitive touchscreen display with an unknown resolution (speculated to be 320 x 240 pixels), Android 2.3 Gingerbread operating system, dual SIM support, 1GHz processor, 256MB RAM, 512MB internal storage, 2G, 3.2MP rear camera, Wi-Fi, Bluetooth and a 1,400 mAh battery.
With a price tag of Rs 3,490 and better camera, Spice Mi-315 can be a potential rival to Asha 310 with similar specifications and lesser price tag.