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Finnish handset manufacturer Nokia was once reigning the mobile phone kingdom across the world. As years passed, the company could not face the increasing competition from other companies that have started flourshing.
This time, Nokia has been hostile at the Mobile World Congress 2013. The company announced the launch of four handsets - Lumia 720, Lumia 520, Nokia 105 and Nokia 301 during its press conference on February 25, 2013.
Undoubtedly, this move of Nokia reflects the handset vendor's ambitions to regain its lost foothold in the smartphone market with the power of Microsoft's Windows Phone 8 platform. Analyzing the launches including mid-range and low level handsets, it is evident that the Finnish giant is trying to capture its market share, which was acquires by the world's largest smartphone manufacturer - Samsung.
Coming to the mid-range Windows Phone 8 smartphone launched by Nokia the Monday event - Lumia 720, the handset comes with some outstanding features that are capable enough to capture the audience.
Speaking of specs, Lumia 720 houses a 4.3 inch multi-touch ClearBlack capacitive touchscreen display with a resolution of 800 x 480 pixels protected with Corning Gorilla Glass 2, 1GHz dual core Qualcomm MSM8227 Snapdragon S4 processor, 6.7MP camera equipped with Carl Zeiss optics and a 1.3MP front camera for video calling.
Also, the handset comes with 8GB internal storage, 512MB RAM, micro SD card slot supporting up to 64GB additional storage, Wi-Fi, 3G, Bluetooth, NFC, micro USB 2.0 and a a 2,000 mAh battery with 520 hours standby.
When it comes to software features, Lumia 720 comes with all the exclusive Nokia Drive, Nokia CityLens, Nokia Maps and MixRadio. Also, being a Windows Phone 8 handset, Lumia 720 will boast 7GB free SkyDrive storage.
On the pricing front, there is speculations going all over the Web estimating that Lumia 720 will be priced at Rs 18,000 approximately.
If Nokia launches Lumia 720 at the estimated price, the handset can definitely mark its success in the price conscious Indian market. Moreover, analyzing the price of other Windows Phone 8 handsets, Lumia 720 can create an impact among the mid-range smartphone seekers in the country who do not want to shed more on smartphone purchase.
However, the mid-range market is already haunted by a plethora of vendors including HTC, Samsung, Micromax, Sony, Karbonn and more have already come with Android and Windows Phone based handsets in the segment. With the launch of Lumia 720 in India, it is for sure that these handsets that are already existing in the market will definitely go through a tough time.
Eventually, Gizbot has come up with the top 5 smartphones that will be in trouble soon after the release of Lumia 720 in India. Read through the slideshow below.
HTC 8S is the mid range WP8 handset from the Taiwanese firm featuring a 4 inch Super LCD display with 480 x 800 pixel resolution, 1GHz dual core Qualcomm Snapdragon S4 processor, 512MB RAM, 16GB internal memory, 5MP rear camera, VGA front camera, micro SD card slot for expandable memory support, 1,700 mAh Li-Po battery, Beats Audio integration, Bluetooth and Wi-Fi features.
With a larger display with ClearBlack display, better camera performance and increased battery backup, Lumia 720 could be a rival to 8S available in the nation at Rs 19,359 approximately.
Samsung Galaxy S Duos
Samsung launched Galaxy S Duos smartphone housing a 4 inch capacitive touchscreen display with 480 x 800 pixel resolution, Android 4.0 Ice Cream Sandwich, 1GHz processor, 5MP rear camera, VGA front camera, 4GB internal memory, 768MB RAM, a micro SD card slot supporting up to 32GB and 1,500 mAh Li-ion battery.
Priced at Rs 13,100, Galaxy S Duos may cost lesser than Lumia 720, however, the latter will have a better camera, enhanced battery and increased internal storage space.
Sony Xperia J
Xperia J is a mid-range smartphone flavored with Android 4.0 Ice Cream Sandwich OS. Moreover, it features a 4 inch scratch resistant Reality display with Bravia engine, 1GHz Qualcomm processor, 512MB RAM, 4GB internal flash memory, micro SD card slot supporting up to 32GB, 1,750 mAh battery, 5MP rear camera with auto focus, Wi-Fi, NFC, DLNA, Bluetooth and aGPS connectivity features.
With a price tag of Rs 15,000 approximately, Xperia J could definitely be in trouble with the launch of Lumia 720 with improved internal storage, enhanced camera performance, increased battery backup and more.
Lava Xolo X900
Xolo X900 is the first smartphone to be launched with Intel Atom processor. The handset recently received the Android 4.0 Ice Cream Sandwich upgrade and a price cut making it affordable at Rs 17,500.
Speaking of specs, X900 sports a 4 inch display with a resolution of 1024 x 600 pixels, 1.6GHz single core Intel Atom processor, 8MP camera with autofocus, LED flash, 1.3MP front camera for video calling, 16GB internal memory capacity, 1GB RAM, NFC, Wi-Fi, micro-USB 2.0, HDMI, Bluetooth and a 1,460 mAh battery.
With a better processor, improved camera, enhanced battery and other features Lumia 720 could pose a threat to Xolo X900.
Huawei Ascend G600
Ascend G600 packs a 4.5 inch qHD capacitive touchscreen display, 1.2GHz dual-core processor, 768MB RAM, 4GB internal storage, micro SD card slot supporting up to 32GB additional storage, 8MP rear camera, Android 4.0 Ice Cream Sandwich OS, Wi-Fi, micro USB 2.0 and a 1,930 mAh battery.
The handset is available in India at a price of Rs 14,990 and Lumia 720 with a better camera can be a stiff competitor to the Huawei offering. However, the former has a larger display and faster processor.