As expected, Obi Mobiles, headed by former Apple CEO John Scully and Inflexionpoint, has finally launched its first smartphone in India. Dubbed as Octopus S520, the device will be initially available only via Snapdeal for Rs 11,990.
The company has entered into the Indian market in a very competitive phase, where Xiaomi is likely to dominate the mid-range market with its latest offerings.
However, the endeavor of Obi Mobiles is not too bad either as its first smartphone comes packed with a 1.7GHz octa-core processor, coupled with 1GB of RAM. However, these hardwares are not much of a flagship configuration but does look like a great deal at the given price point.
While introducing the Obi Octopus S520, Ajay Sharma, CEO, Obi Mobiles said, "This flagship device is an affirmation of our stated commitment to extend the best in class smartphone experience. From hardware specifications to the quality of accessories there are no compromises whatsoever, because we know our young customers conduct their lives around their smartphones."
Obi Octopus S520: Key Specifications
It sports a 5-inch HD IPS display and the company claims that the thickest part of the device is 8.4mm. As said earlier, it is powered by a 1.7GHz octa-core processor coupled with 1GB of RAM and following the ongoing trend in India, you will find the phone using the Android 4.4 KitKat OS. Moreover, the phone comes with an all-aluminium back panel.
The Dual SIM (3G+3G) smartphone comes with support for 3G, 8GB onboard storage can be expanded further up to 32GB. Imaging aspect is taken care by an 8-megapixel rear camera and a 2-megapixel front-facing camera. Connectivity options include Wi-Fi, 3G, Bluetooth 4.0, GPS and USB 2.0. The device is fueled by an 1800mAh battery that offers 240 minutes of talktime and 180 hours of standby time.
Similar to what Gionee is doing, Obi Mobiles is offering a flip cover, screen protector, a charging cable and in-ear earphones with the Octopus S520.
And Obi says over 95 service centers for after-sales support have been set up, though details about their location are scarce at the moment. The company is also said to be in the process of launching Firefox OS-based smartphones in the country.
Although, it can be considered as one of the cheapest octa-core processor powered phones available in the country, it will have to be backed by a strong marketing strategy as the Indian market is quite dominated by domestic manufacturers like Micromax and Karbonn.