OnePlus 1ST Anniversary: Price Slash By Rs 1 Hurts Company


If you were looking out to buy accessories for your OnePlus One today might be the best day to do so. The Chinese smartphone manufacturer is celebrating its first anniversary of its first phone by offering a 50 per cent off on all OnePlus One accessories on Amazon India store for the whole of Thursday.

OnePlus One In Pictures

OnePlus 1ST Anniversary: Price Slash By Rs 1 Hurts Company

The discount will apply only to the OnePlus branded JBL E1+ earphones, tempered glass screen protector, anti-fingerprint screen protector, premium matte screen protector, protective case (clear) as well as the black, white and blue flip covers.

In fact, the two versions of the phone, the 16GB and 64GB variants, will both get a symbolic Re 1 cut.

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The company blog says it is a "reminder that the One is still an amazing value without any promotions or discounts". The phones are now available without invites.

"We strongly believe that the One is one of the most amazing, user-focused devices on the market. We know that this move may seem odd to some, but our message is clear: we refuse to overcharge for our devices, just to slash prices later in a marketing blitz. Our flagship killers have an amazing price tag, starting from day 1," states the blog.

OnePlus 1ST Anniversary: Price Slash By Rs 1 Hurts Company

OnePlus co-founder, Carl Pei had earlier promised for the same and the company has begun the process of seeding out new Cyanogen OS 12 update and is being made available to all supporting countries.

The new Cyanogen OS 12 update with build number YNG1TAS17L with size about 584MB is being seeded to the OnePlus devices.

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The One phone still remains on Cyanogen OS 12 based on the Android 5.0.2 Lollipop. Even a "price reduction of a single rupee has an enormous impact on our company".

The company's flagship OnePlus One smartphone sports 5.50-inch 1080x1920 display powered by 2.5GHz processor alongside 3GB RAM and 13-megapixel rear camera.

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