Oppo R1: 5-Inch Quad-Core Smartphone Launched in India At Rs 26,990

Already having Bollywood hotties like Hrithik Roshan and Sonam Kapoor as brand ambassadors, China's major smartphone brand Oppo is eyeing the booming mid-tier smartphone market in emerging countries like India, which is set to grow in double digits.

The company aims at focusing on mid-range smartphones, and the first such handset - the Oppo R1 has been officially launched at Rs. 26,990.

The Oppo R1 is a typical mid-end handset with practical features at a price you've always wanted.

The Android-powered handset features a 5-inch IPS display having a resolution of 1280 x 720 pixels. It is powered by 1.3GHz quad-core processor powered by a MediaTek MT6582 chipset coupled with 1GB of RAM and 16GB of non-expandable on-board storage.

On the imaging front, the R1 comes with an 8MP rear-facing camera and a 5MP front camera, both with f/2.0 wide aperture, which is capable of delivering excellent images in low light conditions.

The device measures 7.1mm in terms of thickness and weighs about 140 grams. The makers have added a 2,410mAh battery fitted inside, and there is no word on removable battery.

Oppo R1- Competition

Well, talking about the competition the Oppo R1 will face rather grilling competition from market leaders in the mid-end market, such as the Samsung Galaxy Grand 2, Sony Xperia T2 Ultra, Lenovo Vibe X and the Gionee Elife E7 for that matter.

Oppo N1 Now Available for less

Oppo began selling its first phone, the high-end N1 in India earlier this year at a price point of Rs. 39,990. Now, the company has already reduced the price of N1 to Rs. 37,990.

Stay tuned to GizBot for more updates!