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In contrast to last year's madness during the launch of the Panasonic P51, this year the Japanese tech giant seems to be on a roll with latest handsets. Panasonic has been working hard to establish its feet in India and this time around as a smartphone player.

Even though it will not be an easy task in front of Panasonic - a relatively new player in crowded Indian handset market; still the company aims to be a tier-1 player with its latest flagship phone launched in India yesterday - the Eluga U.

Panasonic Eluga U is a 5-inch HD smartphone which comes with Android 4.4 Kitkat. This mid-range phone is not relatively new when it comes to hardware, but with the latest Android 4.4 Kitkat OS and its crowd pulling design, Eluga U definitely has some flames to flaunt.

Priced at Rs. 18,990, Panasonic Eluga U seemed to be an astonishing handset. We managed to spend some quality time with the new Panasonic phone and here's a sneak peek at the device itself.

Panasonic Eluga U - Form factor, Design and Operating System

The Eluga U isn't a regular metal bodied phone that you might have though about, rather the handset comes in within a well constructed built that looks long lasting. Panasonic has not done over the top when it comes to designing the device, however the back cover, especially, is hard to ignore. As the eye-catching rear back is made out of anti-shatter crystal glass that should protect the device from wear and tear.

At 7.95mm thick, Panasonic Eluga U is not significantly thicker compared to other handsets in the same league, however, we found the handset quite comfortable to hold at a weight of 150grams.

Talking about the handset's design aesthetics, the port layout is very conventional and neat too. On the right-hand side, you'll notice the power and volume keys. The dual-SIM tray and the Micro-SD card slot can be found on the left side. Unfortunately, you are not allowed to remove the back cover as it comes with a sealed battery.

Overall, the Eluga U is a decent handset in respect of design and form factor.

Coming on to the screen, Panasonic has managed to offer 720p HD display on the Eluga U. It comes with a modest 5-inch IPS HD display protected with the Corning Gorilla Glass 3 and the 5-inch display offers some great viewing angles, along with a contrast ratio that would impress all. However, colors sometime look a bit over-saturated, which might be a matter of concern for few.

Running on Android 4.4 Kitkat out-of-the box, in Eluga U, Panasonic has introduced its Fit Home UI. Basically, the brand new user interface (UI) lets you open apps on the home screen itself.

In which, the grip layout of the icons on the home screen is highly customizable. It brings some new promising software tweaks that are not available on rival phones available onto market.

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