Panasonic Exits Smartphone Business in Japan, To Continue Rebranded Smartphones Sales in India

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Panasonic recently announced to move out of the Japanese market and has also said that it would not make consumer smartphones any more. Just a couple of months back the Japanese manufacturer launched Panasonic P51 and Panasonic P11. Both the devices come with 5 inch display with a similar 1280 x 720 pixels resolution. However, Panasonic President Kazuhiro Tsuga said that they would still continue to sell re-branded smartphones in the emerging markets like India.

Since the troubled mobile division of Panasonic is in losses the news was quite expected and in talks with Reuters, Tsuga said that the company's performance in the consumer smartphone market was "not acceptable," and further adding that Panasonic needed to find ways to improve its operation.

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Panasonic Exits Smartphone Business in Japan

According to the reports, the company expects its mobile division to lose over $11 million in the current fiscal year. However, Panasonic also said that it will develop smartphones for business consumers like the Toughbook tablet, which will be targeted to the enterprise users. Panasonic also launched Mirrorless Camera Series Lumix DMC GX1, G5 and GH3 in July this year.

Since the smartphone market has be dominated by the giants like Apple and Samsung, Panasonic couldn't make it up to the mark. Not only that but smartphone itself has been facing a rapid progress in its form and features which makes manufacturers hard to catch up with the advancing technology. Panasonic also must have lacked on the marketing front.

Stay tuned to Gizbot for more updates.


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