Micromax has been known for capturing the smartphone market in India at a time when the likes of Samsung, Nokia and other top brands ruled the roost.
The company stayed in the Indian market for the past decade, but has now been facing tough competition from its Chinese rivals.
In order to beat the competition, it recently announced the Micromax Canvas 6 and Canvas 6 Pro smartphones in the market. The company launched these smartphones for Rs 13,999 via online and offline channels in India.
If you are wondering that what makes the two variants different from each other, well the answer is the looks. The Canvas 6 and Pro essentially vary on the basis of their build factor and RAM size, though there are a few other changes done in the specs as well.
The company sees two distinct types of consumers, including one that is into intense gaming, or has high processed intensity sessions. As per Micromax, these consumers look for good hardware specifications and are not very conscious about the looks of the phone, as for them performance matters most.
The other category includes those for who style matters. These are extensive smartphone users, and check their phone every few minutes, but most of their sessions are short sessions.
In order to cater to both the categories, the company came up with two different versions of the phone that have similar specifications but different looks.
Even though Pro sounds like an advanced version of the Canvas 6, it essentially is made for the gaming enthusiasts and those users who want a processing-specific smartphone, hence it features a slightly over clocked processor and more RAM at 4GB.
The Canvas 6 on the other hand is meant for the extensive smartphone users who are also very particular about the looks of their phone, hence it boasts a metallic body and a fingerprint scanner.
Design and looks
We tested the Canvas 6 which dons a metal construction. The phone looks and feels nice for its price, but there is nothing exceptionally good about it, which is the case with most phones placed in this segment.
The front has a 5.5-inch FHD display with screen resolution density of 401PPI, which looks good and reproduces colours well.
The display has narrow side bezel, but the company has not utilized the space below the display. So you get the usual set of three soft keys instead of capacitive keys on the lower bezel on front.
One of the highlights of the Canvas 6 is that it features a fingerprint scanner pad, which is placed at the rear.
The company claims that the fingerprint scanner is faster and better than its previous generation smartphones. However, we will only be able to comment on its performance once we have our hands on the device.
Processor and memory
Speaking processor and RAM, the Canvas 6 is powered by 64-bit MediaTek Helio X10 octa-core processor, paired with 3GB of RAM and 32GB of internal storage, whereas the Pro version has 4GB RAM + 16GB internal storage. You can extend the storage capacity by using a microSD card.
In the camera department, the phone has a 13MP rear camera and 8MP front facing camera, with PDAF, F/2.0, smart gestures, and more features.
Under the hood, there is a 3000mAh battery which can give 7-8 hours of life on one full charge, as per the company claims. Just in case you are wondering, it doesn't have quick charge support but the company says that phone is optimized to save battery.
It runs on Android Lollipop, with the company's native skinned over it. Speaking of software, the phone also comes with Around system UI, which was announced with their sub-brand, Yu smartphones.
The Canvas 6 and 6 Pro will be the first ones from Micromax to get the Around UI feature This service is the company's initiative to give users an interface that can be used to easily locate features like cabs, movie tickets, food delivery and even holiday bookings. It can be accessed by long-pressing the home button.
We will tell you more about it in our detailed review of the phone.
Overall, the Micromax Canvas 6 smartphone is a package of looks, specs and services. It does seem to be a good smartphone option for its price but will be facing tough competition from its Chinese rivals that have disrupted the smartphone market in India.
However, considering that this phone will be available via offline channels as well, it gets an edge over many others that are struck with online-only sale model. But it is difficult to say whether this phone will be able to beat its competitors and push the company sales, or will simply fizzle down!
You can watch our hands on video of the phone here: