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The year 2013 seems to be a great beginning for the varied consumers in the smartphone market as along with high end smartphone launches, various phone manufacturers are also introducing slew of handsets in the budget market category to meet the demands of all the audience.
The latest one to splash the budget smartphone category is Salora, the tech firm mainly known for its television models has recently launched a mid range powerful battery smartphone - PowerMaxx - at a price of Rs 15,999.
Commenting on the occasion, Gopal Kumar Jiwarajka, Chairman & Managing Director, Salora International Ltd, said "We are extremely excited on the launch of Salora Powermaxx. This is a feature packed phone with extremely high end technology and specifications which are unique to this product. The high capacity battery in a slim body is a patented technology which will allow consumers to use the phone for long period without interruption. PowerMaxx will definitely prove to be a game changer."
Lets take a look at the key specification of the new Salora PowerMaxx smartphone below:
- 4.5-inch IPS LCD (qHD) Screen with resolution of 540x960 along with ‘Zero Air Gap' technology
- 1.3 MP front facing camera and 8.0 MP Auto Focus back facing camera
- 3200 mAh Large capacity Battery in a slim body(patented), 430 hours talktime
- Cortex-A9, 1 GHz Dual Core 40nm Processor
- Android ICS 4.0 Platform (Upgradable to Jelly Bean 4.1)
- Dual Mic Design gives an ambient noise free and more clear voice service
- 4GB ROM + 512 MB RAM and external memory expandable up to 32GB
- Dual SIM (3G + 3G)
- Wi-Fi Enabled
- Metal Alloy Surface Shell
The Salora PowerMaxx smartphone can be purchased from any of the leading online stores which include Flipkart, Salzmart, Infibeam, Snapdeal and other online and retailing sites.
With the specifications and price range mentioned above, the new Salora PowerMaxx smartphone will pose a threat to the dual SIM smartphone currently pegging good sales in the Indian market including Micromax Canvas 2 A110, Samsung Galaxy S Duos S7562, HTC Desire V, iBall Andi 5c and more priced at similar cost and possessing almost matching specifications.