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South Korean tech giant, Samsung is known to produce many of the components used in its mobile devices. Processors are no exception ether, as the largest manufacturer of smartphones fabricates its own line of chipsets called Exynos. The chipset is indeed a masterpiece and is amongst the fastest in the Android world, today.
However, the exynos has only been seen in samsung's high-end smartphone. Tech analysts have predicted that the market for high-end devices is likely to go down this year, as the demand for entry-level and mid-range devices are ever so increasing. Price competition seems to be the name of the game, as low-end smartphones are increasingly becoming more spec-potent and less expensive.
Manufacturing corporations such as Huawei, ZTE, Lenovo, Sony Mobile and LG are rising in this category. Samsung Electronics in order too gain a competitive edge in the entry-level and mid-range smartphone segment, have approached Qualcomm, Broadcom and ST-Ericsson for cheaper, high performance chipsets.
Samsung has adopted ST-Ericsson's NovaThor platform for quite a few of theirs models, including the Galaxy S3, Galaxy S Advance, Galaxy Beam and Galaxy Ace 2. Also, Galaxy S II Plus and Galaxy Y Duo, features Broadcom's processors, while its Galaxy S Duo and Galaxy mini 2 uses Qualcomm's platforms. The company looks to continue down this road to optimize chipset solutions for there low-end devices.
In a market, where the demand for more in less is on a constant rise, Samsung's decision to partner with 3rd party chipset manufacturers, might just shoot them to the top.