While Indian fans are excited about Samsung's Galaxy Note 3 launch on September 17th, word has it that the company will also launch two other handsets for the Indian market. The two handsets will be priced below Rs. 15,000, thereby intensifying competition in the already crowded price bracket.
"We will be launching two new smart phones priced for the mid-segment market. Every phone from Samsung will have nine vernacular language options," Samsung Country Head, Vineet Taneja told PTI, without mentioning the prices.
Reports indicate that these phones could be priced anywhere between Rs 5,000-15,000. This makes sense, since In India, most smartphones are sold in this price range. Popular examples include models like Micromax Canvas 2, Sony's Xperia U, Nokia Lumia 520 and 620, Blackberry Curve and many more.
Apart from this, all the new phones will come with features for non-english speaking customers, supporting nine Indian languages. This move is in line with the company's trend of appealing to India's strong rural markets. It will help Samsung, who now has a 49 percent share in the Indian mobile market, cement itself as a market leader against upcoming competitors like Mixromax and Karbon.
Even the upcoming Galaxy Gear smartwatch from the company will support a variety of Indian languages including Gujrati, Hindi and Tamil. The phones will also offer access to applications in Hindi, Punjabi, Tamil, Bengali, Telugu, Kannada, Malayalam, Marathi and Gujarati.
The South Korean mobile giant has 17 smarpthones priced between Rs 5,000 and Rs. 39,000, allowing it to cater to consumers at every possible price point. Combining strong growth in the feature phone and smartphone segments, Samsung went on beat Nokia as India's number one phone maker in August.