Sony Mobile, an arm of Sony Corporation, is getting restless to dethrone Huawei from world's third largest smartphone maker. The makers behind Sony Xperia Z want to show everyone that the brand is still worth every million bucks.
Mr. Kunimasa Suzuki, CEO and President, Sony Mobile, said earlier this year that their company will be third largest smartphone maker. Late last year for a brief period of time Sony becomes the third largest vendor behind Samsung and Apple. As per one analyst either the tech giant needs to sell the Xperia Z in large numbers or affordable handsets is safe passage to increase market share.
Recently, Sony India, has announced the availability of the Xperia E and Xperia E Dual SIM for Rs. 10,490. The company is aiming to triple the sales of Xperia to Rs.3500 crore in the coming year. How Sony will accomplish this mammoth task?
This is the question which instantly hits mind. It is believed that Sony will launch at least six new handsets in Q3 2013. Multiple reports suggest that all the Xperia A, Xperia U, and Togari handset, will be on a higher side. The devices will hit Japanese market first. While Sony is also preparing another three mid-high range handsets too, which are set to flaunt Cyber-shot and Walkman capabilities?
Now a new report from DigiTimes says that Sony is working on a 5-inch device with MediaTek processor. Industry sources believe that the Japanese giant will announce this handset in Q3 this year. It will be an affordable 5-inch handset with MediaTek quad-core processor.
The device will be Arima communications, a Taiwan based manufacturer of mobile handsets. It is the vendor, who currently manufacturer Xperia E for Sony. On the other hand, the recently launched Xperia L is being outsourced to Compal Communications. Industry veterans believe that Arima Communications, Compal Communications along with Foxconn International holdings (FIH) could provide anywhere between 8-10 million units.
In December 2012, it was revealed that Sony could go for MediaTek's MT6859 quad core chip. The chipset is said to feature Cortex -A7 (PowerVR SGX544 GPU) cores that can be clocked up to 1.2-GHz, supports 720p resolution, and 13-mega pixel camera. As of now, this is pretty much known. Sony hasn't came open to reveal any further details. Stay tuned to GizBot.