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When you are an outside enthusiast or an adventurer then a rugged mobile has to be your top priority if you want to keep touch with the outside world. One of the very best rugged mobile available out there in the market is Sony Ericsson Xperia active. Wet it, throw it or drop it, nothing would happen to this ultra durable phone.
Apart from this ruggedness, there is going to be one more factor that is going to prompt customers to choose this device. Sony Ericsson Experia active is getting a makeover. Sony Ericsson has recently announced a partnership with Billabong to make special edition phones.
Everyone might be familiar with the brand name Billabong and for those not, they are an international clothing company that concentrates mainly on sports wears especially for surfing, skating and also wet suits. There accessories and apparels gained popularity since they sported very bright and beautiful colours in sports themes.
This partnership only brings about visual changes in the existing phone so that the specs will be the same as before. The special edition will be termed as Sony Ericsson Xperia active Billabong Edition. This phone comes in a white and blue colour scheme with a wave theme. The design looks so beautiful and its visual appeal is very high. The styling is very distinct when the usual Billabong design philosophy is considered.
The phone will consist of many unique Billabong related software features and multimedia content like pictures, videos and screen savers. Billabong Live application is also present in the device. For the promotion of this device the phone will be taken to and presented in many major Billabong sponsored events around the globe. It is sure that the phone being one of the very few in the android powered sports oriented smart phone segment, will gain attention.
There is no clear word from the company in which all parts of the world this phone will be introduced. It may be offered as an unlocked device or along with a carrier. So if you are a surfer or a water sports fan then this is the perfect device for you. The fact that it is a water proof device and also that its styling goes well with your lifestyle can be considered as the top most reasons to buy this phone. Whether the price tag of this special edition phone will be different from the present one is not known as for now.