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Sony smartphones may not be too successful in the market, when it comes to comparison with Apple and Samsung heavyweight. But, the Japanese handset vendor scored all the attention at the CES event this year with the launch of its flagship smartphone - Xperia Z. The stunning phablet was showed off by the manufacturer and it definitely got rave reviews for its remarkable studded features.
For those who are still not aware, Xperia Z has high-end features including water resistance, dust resistance, glass panel at front and back and more. Moreover, tech experts believe that the smartphone will offer impressive performance as compared to the other flagship smartphones available in the market.
But the big question over here is, that beefed up specs are fine, but what about the cost of the super cool handset. While HTC Butterfly has already landed in the market with a pocket drilling cost of Rs 45,999, what will be the actual cost of the new Sony Xperia Z handset when it hits Indian stores?
Xperia Z - Super Expensive Smartphone!
Well, at the time of launch, Sony claimed that Xperia Z will be made available from Q1 2013 and now, it seems that the company is prepping for the release. This can be said as the handset has received its UK price tag. Yes! Reportedly, Sony has officially confirmed the price of Xperia Z on its website and has also opened the pre-orders for the handset.
According to confirmed reports, Xperia Z is priced at £529 in UK (approx. Rs 44,200), a little less than HTC Butterfly. Considerably, with this pricing, it is clear that the water/dust proof Sony smartphone is not going to be too easy on the consumers' wallet as well. Moreover, Xperia Z is slated for launch in India and UK in March 2013.
If Sony Xperia Z retails at around Rs 44,000 in India, the handset will head into a direct competition with the other devices priced in the same range - Apple iPhone 5 16GB and HTC Butterfly at Rs 45,500 and Rs 45,999 respectively.
Consequently, it will be interesting to see the cat fight among the three manufacturers in the market, but logically, tech analysts believe that the new smartphones launch strategies in terms of price points will not help the companies in gaining any substantial market share. In that case, Samsung Galaxy Note 2 will prove to be more affordable option for those looking for handsets in the respective segment at Rs 36,700.
Xperia Z - Designed to Complement the Price?
The new Sony handset is definitely a powerhouse, when it comes to specs of Xperia Z. The phablet sports a 5 inch full HD capacitive touchscreen display with a resolution of 1920 x 1080 pixels and with Mobile Bravia Engine 2, quad core 1.5GHz Snapdragon S4 processor, Android 4.1 Jelly Bean operating system, 13MP rear camera, 2.2MP front camera for video calling, 16GB internal storage, 2GB RAM, micro SD card slot supporting up to 32GB additional storage, Wi-Fi, Bluetooth, NFC, 4G LTE and a 2,330 mAh battery.
Moreover, Xperia Z comes with several software features including Mobile Bravia Engine 2, Exmor RS and HDR Technology, Battery Stamina Mode, which improves the standby time by four times or more by automatically shutting down battery-draining apps, Media applications such as Walkman, Album and Movies.
Considering the stunning specs and features, it can be said that the Sony Xperia Z will emphatically gain a niche set of consumers for itself in India and International market. But, how much the new handset will contribute to the unit sales and market share figures of the struggling smartphone maker, we will have to wait and watch for it to get a clearer picture.