To enable a new whole category of ultra low-cost smartphones, Spice Mobility today unveiled India's first Firefox smartphone - the Spice Fire One Mi - FX 1 at Rs. 2,299. The Fire One smartphone will be made available exclusively via Snapdeal. Spice will also hold an event on August 29, where it will officially showcase the new device in front of media.
The new low-end smartphone targets feature phone users, who want to switch to modern day connected devices. The Firefox-powered handset offers a smartphone experience at a more accessible price-point.
"The device is aimed at the masses that are looking for a larger than life phone statement but are deterred due to price sensitivity, "the company said in a press release.
"Just one year after the first Firefox OS device launched, Firefox OS smartphone is now available in 17 countries across Europe, Asia and Latin America. Our partnership with SPICE will be an exciting Firefox OS launch in India," Dr. Li Gong, President of Mozilla Corporation.
Spice Fire One is purely targeted to the nearly 90 percent of the feature phone users wanting to switch to smartphones. The 2G-enabled dual-SIM supported smartphone has an 8.89 cm HVGA capacitive touch screen.
It is powered by a 1 GHz processor. In the imaging department, it comes with a 2MP rear- facing camera and a 1.3MP front-facing shooter. Users will be able to find relevant information and apps available on the web together at a single click. The phone also comes pre-loaded with a number of social networking apps.
"This is a step towards enabling the dreams of the small town masses of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of internet. Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices, "Spice Mobility said.
Interestingly, another domestic player, Intex Technology, will launch a similar smartphone featuring Firefox OS, on August 25. The ‘Cloud FX' will be India's lowest priced smartphone, the press invitation reads. The forthcoming device could be priced Rs. 2,000, when goes on sale shortly.
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