The increasing number of wealthy citizens in India is the key factor behind this market strategy. India is no longer a weak economy where the common man has the only say in the market.
Keeping up with the luxury trend, one of the world"s most exquisite watch makers Tag Heuer has entered into the mobile phone segment by launching an Android based Smartphone. The Tag Heuer phone has been christened Link and it is mainly aimed for those users who usually like to show off in their Armani jackets or Rolls Royce cars. The price tag of the phone makes it almost incomparable with any available commercial phone today. Tag Heuer Link is priced at $6800 or approximately Rs 312500.
The specifications of Tag Heuer Link are normal though and does not compensate for the hefty price tag. However some design elements surely does the trick. The casing of the phone is provided with a variety of options that users can chose as per their wish. This is the same technique followed in the watches made by Tag Heuer. The cases are available in steel, titanium or 18 K gold and there are also embedded diamonds in it that enhance the look and glory of the mobile. If a user wants to stick to a leather case, then the case will be made from Calfskin leather. Tag Heuer Link has a 3.5 inch touch screen based display along with the Android Froyo interface that makes it very user friendly.
The phone does not disappoint on the entertainment and multimedia fronts as it is loaded with a multi format music and video player software. The phone also has FM Radio and 3.5 mm headphone jack. Link also has a powerful camera that allows video recording.
On the connectivity front the phone has USB PC Sync technologies along with the regular Bluetooth and WLAN. The notable Tag Heuer Link specifications are:
- 5 Mega Pixel Camera with video recording
- Wi-Fi and Bluetooth
- Android Froyo OS
- Expensive outer casings
- 8 GB expandable memory
- Good battery- talk time of 6 hours
The highly pricy Tag Heuer Link Smartphone might soon enter the Indian markets as well and we have to wait and see how the people react to such a luxurious mobile from the renowned Watch maker.