The boom in the mobile handset industry and the success stories of the various mobile giants is convincing enough for companies from other sectors to enter the mobile segment. India is witnessing an exponential growth in this sector. The demand of mobile handsets is increasing day by day. Cashing in on this are big time computer manufacturing companies and electronic devices companies. Dell, LG have already made this shift successfully. Now, a new member has joined this elite club - Techcom.
Techcom is a leading consumer electronics manufacturing company. They have officially announced their entry in to the Indian mobile market. This is a result of months of market survey and research. To start of proceedings, they are launching their handsets into the western part of the country, specifically in the state of Rajasthan.
Techcom"s head for mobile division had stated that the research and survey had given them enough and more evidence of potential for growth in Rajasthan. This is as a result of the feedbacks got from their business entry in South and East India for the electronic products. They have decided to capture the hidden potential of the North and Western Indian markets. The mobile division will be focusing on Rajasthan first and then slowly expand to the rest of the country.
Techcom mobiles has set an elaborate plan to capture the Rajasthan market. They have planned to set up 40 distributors and service outlets. They are determined to capture the untapped semi urban and rural market of the state. They are targeting to hold around 5% of the market share by 2012. They have planned to harness major cities like Kota, Jaipur and Udaipur first and then to the other zones.
Techcom has taken the first step forward with around seven entry level and medium level handsets. They are launching models named T35 and Techcom T65. Both the phones are targeted to impress the crowd. Both the handsets are dual SIM handsets. The handsets are loaded with all the latest goodies available in a base model phone. The handsets are modeled in such a way that the youth would love to have it. The company now focuses on the youth and models are designed to satisfy their basic demands like looks, connectivity and value for money.
The entry of Techcom into the mobile space will be watched closely by all the major brands, especially the Indian brands. This is because Techcom mobiles is also working on the budgets phones for the public, which was also the secret of success for brands like Micromax, Karbonn and G5. It will be really interesting to see how the market plays out in the coming days.