Virgin Mobile, India's first national youth focused mobile service brand, today unveiled its irresistible pricing for vKewl, a fully loaded cool and stylish mobile phone with Video Recording capability in Tamil Nadu.

"vKewl is now the only handset in the price range of Rs 3,499 that can boast of providing the most desired features like video recording capability and 1.3 mega pixel camera and comes with lifetime incoming validity and a prepaid connection.

Besides this, the phone comes with MP3 player, FM Radio, MMS, Speakers and Headsets.

Mr M A Madhusudan, Chief Executive Officer, Virgin Mobile India said, "Mobile phone is a lifestyle device for youth and has become an extension of their personality and entertainment requirements.

Keeping this in mind, we have now made facilities such as video recording and 1.3 mega pixel camera more affordable for youth so that they can capture and share impromptu moments spent with their friends and family without hurting their pockets." Citing reports, he said there would be more than 50 million new youth subscribers added over the next three years in India and we expect to take a good share of this incremental market, he said.

Nationally Virgin Mobile handsets are available across 25,000 outlets and over 1,000 organized retail outlets, including The Mobile Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Planet M, Vijay Sales and Sangeetha, to name a few.

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