ZTE has always struggled to gain acceptance in India, which has, traditionally favored other multinational brands. There is an image problem that the brand suffered from last few years seems to have carried over, leading to negligible presence of ZTE in the country.
The bigger question then becomes: will ZTE continue to pump its resources in India despite being a marginal player in the Indian handset market? Well, they have already started to take special interest in India after the arrival of big-ticket Chinese handsets makers in India.
Recently ZTE had organized a special bloggers meet in Delhi. The company showcased two of its existing smartphones that will soon make their debut in India. The Grand S2 will go on sale in India on November 24, whereas the Nubia Z7 Mini should be made available in January next year.
Earlier this year, ZTE launched three new products under its Nubia series: Nubia Z7, Nubia Z7 Max and Nubia Z7 Mini. All three devices are already available in its native market. Out of the three, ZTE has plans to launch the Nubia Z7 Mini in India by early next year.
We've had some hands-on time with the ZTE Nubia Z7 Mini and we're ready to share a few of our first impressions.
ZTE Nubia Z7 Mini: Form Factor, Design, Display and Operating System
Once you pick up the Nubia Z7 Mini and it immediately feels like a genuine high-end handset. It has a smooth removable plastic back with rounded edges, and a Gorilla-Glass protected display.
Our demo unit had a two-tone black-and-while color finish, accented with red rings around the capacitive home button on front and around the camera lens on back. Notably, the red home button is located at beneath the screen in the middle of two red buttons. The volume and power buttons are located on the right-hand side. Meanwhile, the headphone jack sits up top.
Users can remove the rear back cover of the device, which sounds great. However, the handset does not have a removable battery but it has a micro SIM slot (Dual-SIM) and micro SD card slot.
The phone measures 8.2 thick and weighs in at 143 grams. That said, the phone seemed pretty much exciting.
The Nubia Z7 Mini has an impressive 5-inch Full HD screen with a resolution of 1920 x 1080 pixels and 445ppi. The screen offers natural colors and sharp images. Where it does lack remarkably is sharpness, though we found the viewing angles accurate.
The handset runs Android 4.4 KitKat with Nubia UI layered on top. ZTE's skinning of the UI has improved a lot in terms of intuitiveness and looks. The UI may not look as attractive as stock Android, but it has some unique features that are exclusive to Nubia series.
For instance, all your icons live on separate homescreen pages. In fact, there's no separate app drawer where all your apps. Well it takes some time to get used to the UI; the default apps run smoothly.