Sony Alpha A7R III

The Sony a7R Mark III is launched in India. The device is a full-frame mirrorless camera that uses a 42.4MP stabilized BSI CMOS sensor. It comes with dimension as 5 x 3.9 x 3 inches(W x H x D), and weighs 657 g(With battery and memory card). It sports tiltable 3-inch (1,440k dots) Xtra Fine LCD Display, that makes it easy to photograph over crowds, or objects close to the ground. The camera provides high speed continuous shooting at 10 fps. It features new front-end LSI and updated BIONZ X processing engine for maximum processing speed.

     The a7R Mark III comes with Advanced Hybrid AF system with 399 focal-plane phase-detection AF points that covers 68% of the image Plane and 425 contrast AF points covering 47% of the image area. As a result, its AF system is able to focus in lower light and generates desired images. It has 14-bit RAW format output, that contains rich tonal information from highlights to shadows and is available even when shooting in silent or continuous mode. It features viewfinder of type Electronic viewfinder, with 100% coverage area. The captured pictures can be shot and shared remotely by using in built wifi, NFC and Bluetooth. With 5-axis in-body SteadyShot image stabilization system, camera shake is effectively compensated. Thus, producing great and accurate shots.

     With high-speed image processing BIONZ X-Processor, the ISO can be expanded up to 102400. That allows a user to capture spectacular shots with noise completely reduced. This ensures outstanding overall performance at all settings and in all shooting conditions. The high range Sony a7R Mark III is priced at Rs. 2,52,990(only body) in Indian market.