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One of the fastest growing telecom operators in India Aircel has recently been focusing on strengthening its ecosystem to drive data growth in most of the circles in India. In an event held in Bangalore yesterday, the company also highlighted its partnerships with other companies to further enhance the data penetration in Karnataka circle and other circles.
Aircel after witnessing the 3G users growth of 67% last year, the company said that 45% of the 3G data traffic was contributed by 3G enabled devices, which resulted in a 35% growth in the data consumption last year.
Moreover, the company has also been trying to use the partnerships to gain more mobile data users. In the same line, the company, yesterday, announced its partnership with the Wikimedia foundation which runs Wikipedia and other proprietary verticals in a non-profit basis. For the Aircel users, the partnership results in a free access to Wikipedia contents. According to the Aircel, "by April, the agreement resulted in 9% of Aircel users accessing Wikipedia on their mobile phones, which translates into a total of 1.5 Million subscribers."
However, the agreement is not new to the Aircel users as this was first announced last year in July. The move is a part of the Wikimedia Foundation's Wikipedia Zero program, which focuses on reaching the billions of people around the world whose primary opportunity to access the internet is via a mobile device. The partnership will help provide Wikipedia to 60 million new users in the region.
Apart from this one, the telecom service provider has also inked an agreement with other companies like Micromax by bundling data plans to the customers. The company also partnered with D-Link, a wireless networking company to to offer 3G data benefits to the customers across the country.
Similarly, Aircel has also partnered with Snapdeal and Facebook. With Snapdeal, every customer who buys a 3G enabled phone will be offered with a 3GB of 2G or 3G data from Aircel for 3 Months. Facebook partnership, brings free access to the social site for two months.
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