Just In
- 13 hrs ago Realme C65 5G India Launch Confirmed; Coming Under Rs 10,000
- 14 hrs ago Instax Mini 99 Review: Should this be your next Instant Camera?
- 15 hrs ago Samsung Is Offering Free Screen Replacement for Select Devices Affected by Green Line Issue
- 15 hrs ago Boat Storm Call 3 Smartwatch Launched With up to 7 Days Battery Life – Check Price, Specs
Don't Miss
- Finance Swing Trading Guide: 3 Stock Picks By VLA Ambala On Tuesday, April 23
- Sports CSK vs LSG Dream11 Prediction IPL 2024 Match 39: Squads, Fantasy Tips & Best Picks
- Movies Aavesham Box Office Collection Day 13 Prediction: Fahadh Faasil's Film Poised For Continued Success
- Lifestyle Hanuman Jayanti 2024: Bhog Items Offered To Lord Hanuman To Get His Blessings
- Education Ratan Tata's Social Endeavors Recognized With KISS Humanitarian Award
- News US White House Considers Immigration Relief For Spouses Of US Citizens: What You Need To Know
- Automobiles Top Tips – How To Charge Electric Scooters For Best Battery Life
- Travel Kurnool's Hidden Gems: A Guide To Exploring India's Lesser-Known Treasures
Alcohol-related Facebook posts may promote drinking
The more a Facebook user gets involved in alcohol-related posts, the more likely he or she is to consider drinking alcohol, a new study says.
"What we found is if people actually feel so engaged with that message and want to do something about it - like, share or comment - that it makes the likelihood of them thinking about drinking even greater," said Saleem Alhabash, assistant professor at the Michigan State University in the US.
As part of the study, more than 400 participants were asked their feelings after they encountered and responded to alcohol-related Facebook items.
Recommended: Top 10 Cheapest 2GB RAM Smartphones Available in India
The results: The more engagement, the greater their chances are of wanting to drink.
This study has some serious implications, particularly in terms of introducing alcohol to the teenage crowd.
"Alcohol content is everywhere. Under-age drinkers will see these ads, think they are cool and then like or share. They interact with it and start thinking about it," Alhabash added.
Social media, by law, cannot target alcohol-related content to those under 21 but "once it is out there you do not own it. You cannot control what happens to it," he said.
Recommended: Valentine's Day On A Budget: Top 10 Hot Exchange Offers on your Old Smartphones
The team found that the participants, who liked, shared or commented alcohol marketing messages were more likely to consume alcohol.
This was especially true when the marketing message they viewed already had high numbers of likes and shares from other Facebook users.
Oddly enough, the researchers found that when an alcohol-related status update was paired with an anti-drinking message, the person viewing it was more likely to consider drinking.
Source: IANS
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
79,900
-
1,39,900
-
1,29,900
-
65,900
-
1,56,900
-
1,30,990
-
76,990
-
16,499
-
30,700
-
12,999
-
14,999
-
26,634
-
18,800
-
62,425
-
1,15,909
-
93,635
-
75,804
-
9,999
-
11,999
-
3,999