Alibaba mobile business group launches UC ads in India

UCWeb, a part of Alibaba Mobile Business Group today announced the launch of its innovative mobile marketing platform, UC Ads in India.

Kenny Ye, General Manager, Overseas Business, Alibaba Mobile Business Group, said "India has emerged as one of the biggest mobile economies and we are proud partners of this growth. Our platforms including UC News, UC Browser, and 9Apps are offering enriching consumer experience which has helped us secure a strong user base across the country."

Ye said that "We are now working towards extending the benefits of our reach and insights to the brands that want a better connect with the consumers. Backed by powerful analytical tools, UC Ads will help brands and emerging businesses to improve brand exposure, APP download, product reputation, sales promotion and customer acquisition."

UC Ads has also introduced Intelligent content marketing that will not only help brands deliver ads to the target audience at a right moment via computer programs, but also provide influential and instant content, Key Opinion Leader resources and customization services to enhance the marketing effect.

In India, UC Ads will be focusing to engage with businesses across industries, starting from e-commerce, automobile, online travel agent (OTA), entertainment, education, IT and consumer electronics sectors that are seeking to customize their marketing solutions, as well as emerging businesses seeking for cost-effective mobile marketing.

UC Ads will deliver accurate and precise targeting for its partners. The collaboration with UC Ads will enable businesses to access company's huge user base across platforms like UC Browser, UC News, and 9Apps that enjoy 430 million monthly active users globally, 100 million monthly active in India and Indonesia and 250 million monthly active users worldwide, respectively.

UC Ads has already run pilots with brands like Vivo, Myntra and OnePlus in India to enable them to reach out to the right set of target audience.