With an interesting new feature introduced by Google to the Play Store in place, you can now pre-register for upcoming Android apps.
Interested users may simply tap the pre-register icon to show their interest. Pre-registration is free for Android customers, and there's no obligation to download or buy the app once it is live.
The process sets up an alert that prompts a user once the app is available. It is not a lock-in, since users can cancel their interest if they have a change of heart, TechCrunch reported.
Pre-registration could be useful for games that are timed for release alongside films or big budget productions that want to drive up interest and hype pre-launch.