Apple to Attract Android Users With New Trade In Program

Apple is reportedly planning to introduce a new trade-in program where Android smartphone users can exchange their handsets for gift cards that can be used towards purchasing a new iPhone.

The gift cards will be available under a new recycling and trade-in program that will provide in-store credit for users who trade in old smartphones, including those that come from rival smartphone manufacturers.

The new program will work similarly to Apple's existing trade-in program, which provides users with gift cards for older Apple devices that can be used towards a new purchase. Value of the gift cards provided to Android switchers will vary based on the individual device, its age, and its condition.

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Apple has been making efforts in recent months to attract users switching from Android devices. In addition to this new trade-in program, the company has also created a detailed guide that walks Android users through moving data from their Android devices to the iPhone.

Apple will reportedly be carrying out "extensive training programs" for retail store employees starting from this week. The training will help assess the cosmetic and functional value of the Android smartphone, apart from helping Android switchers transfer their address book contacts to their new iPhone handset, according to report.

So far, there has been no announcement from Apple regarding the introduction of the new trade-in program.

It's worth noting that Apple originally launched the trade-in program back in 2013 in the US for older models of its iPhone. The Cupertino-based company offered customers store credit for their old iPhones to be used toward the purchase of a new iPhone.