Just In
- 1 hr ago Tecno Pova 6 Pro 5G Review: The King of Fast Charging with a Small Catch!
- 2 hrs ago BSNL Introduces New Rs 599 and Rs 699 High-Speed Fiber Broadband Plans: Check Details
- 3 hrs ago TECNO POVA 6 Pro Launched in India: Check Price, Specs, Offers
- 3 hrs ago Samsung Galaxy M55 With SD 7 Gen 1 India Launch Teased; How Is It Better Than Galaxy M54?
Don't Miss
- News Hardeep Puri Compares Sunita Kejriwal To Rabri Devi, Says She Is Preparing To Assume CMO
- Sports RCB vs KKR: Will Mitchell Starc play today for Kolkata Knight Riders against RCB?
- Movies Aadujeevitham The Goat Life OTT Release Date & Platform: When & Where To Watch Prithviraj’s Film? - UPDATE
- Finance Market Sees Record Surge This Fiscal; Sensex & Nifty Rise 30%; NSE Market Cap Soars By $1.5 Trillion
- Lifestyle Navratri 2024 Date In April: When Will Chaitra Navratri Festival Start? Significance Of 9 Days, Deets Inside!
- Automobiles Nissan And Renault To Launch Four New SUVs In Strategic Collaboration
- Education UGC NET June 2024: Application process to begin next week, Know more
- Travel Explore Tamil Nadu's Diverse Wedding Venues
Tired of Misleading Ads on Facebook? This Mobile App Will Make Your Life Easy
To tackle the menace of misleading ads surfacing on the internet and social media,the Advertising Standards Council of India (ASCI) is coming out with a new mobile app. "We are ready with an app and it would be released in a month's time.
This app would make it easier, faster and convenient for everyone to lodge a complaint with us against any misleading ad," ASCI chairman Narendra Ambwani told PTI over phone from Mumbai. Due to the sheer large number of websites and the vastness of social media networks, the advertising watchdog has not been able to track online ads on its own.
Recommended: Best EMI Offers on Smartphones: Top 10 Zero Percent Interest Deals in India
"For other traditional media like print, radio and television we have our own monitoring mechanism where we track any ad which violates our guidelines and ask the advertiser to either remove it or modify it. But for digital and new media we have to depend on complaints from consumers," Ambwani said.
Athough consumers can even now lodge any complaint on ASCI's website but the new app will strengthen the process by getting more people to lodge complaints against ads which are not honest, decent, safe and fair. Explaining the challenges posed by the emergence of new and digital media, he said ASCI can't be pro-active in taking suo moto action in this case.
Last year they had received complaints against 2000 ads in different mediums. "We asked them to either delete it or modify it and the compliance rate is around 90 per cent. In case if any advertiser is an ASCI member the rate is almost 100 per cent because they have already committed themselves to follow our guidelines," he said.
Recommended: Top 10 Best Smartphones with 12 MP Plus Camera Under Rs 15,000
Most of the complaints relate to educational institutes or coaching centres which guaranteed 100 per cent jobs or admission. "This trend keeps changing every year. Sometimes most complaints are from cosmetic companies or from the health sector. Last year it was the education sector where most complaints came from," Ambwani said.
If the advertiser refuses to comply with the ASCI directive, they also take the help of the media house where the ad surfaced. "Once we asked YouTube to remove an online ad after the advertiser refused to comply. It was full of Hindi cusswords and released only on YouTube," the ASCI chairman said.
Source: PTI
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
1,39,900
-
1,29,900
-
79,900
-
65,900
-
12,999
-
96,949
-
16,499
-
38,999
-
49,999
-
30,700
-
12,500
-
68,999
-
23,990
-
1,25,999
-
36,999
-
38,999
-
1,17,840
-
35,000
-
23,960
-
82,510