Auto Expo 2014: Samsung and Tata Motors Agree Tie-Up for In-Car Entertainment System

    By Prarthito

    Technology has evolved over the past few years, but so has the will to use it and mould it in any way possible to make life easier for the user.

    And with major tech giants such as Samsung making quite a name for itself in the Indian market over the last couple of years (to say the least), its only natural that the company will look to dive into other sectors as well where they can implement their technology is other ways possible.


    And such is the case with the ongoing Auto Expo 2014 with Samsung taking the opportunity to make a mark in the everyday life of people with the company now collaborating with Tata Motors where the South Korean electronics heavyweight will provide in-car infotainment systems to the Indian auto maker.

    Auto Expo 2014: Samsung, Tata Motors Agree Tie-Up for In-Car Project

    So, as agreed between both the companies, Tata Motors will look to launch passenger vehicles next year that will be equipped with Samsung's 'Drive Link Application,' based on MirrorLink technology, which will help the driver to navigate, answer calls and access Internet and music while in the car.

    "We will introduce passenger cars in the market equipped with the technology within the next year," Tata Motors Passengers Vehicles Unit President Ranjit Yadav told PTI at the Auto Expo.

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    "This is in our line of philosophy to offer new features to our customers to create differentiated products features that are relevant to the present and scalable for the future," he added, on a similar note.

    Mr. Yadav further added that the company is aiming at making the system available also to its volume segment cars, and not necessarily restrict it only to more expensive vehicles from the company like Safari or Aria.

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    As of now, Tata Motors and Samsung have been working jointly for last six months on this project. And apart from now agreeing a deal with Tata Motors, Samsung already has a global collaboration with the German auto maker BMW.

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