BB 10 smartphones to hit the stores in Q1 2013


BB 10 smartphones to hit the stores in Q1 2013


The next generation BlackBerry smartphones that run on the latest version of the of the BB OS, which boasts a sophisticated user interface is ready and will be launched in the first quarter of the next year, said the CEO of RIM, Thorsten Heins. 

In an interview with AllThingsD, Heins said, “The BB 10 software is currently going through its final phase of “polishing” but is essentially complete.” The company has been criticized a lot for postponing the launch of the BB 10 devices many times. Heins added that he’s very confident that the launch date wont be postponed again.

He added that the extra bit of polishing is to fine tune the software for a great user experience. In the interview, it was revealed that the hardware for the new OS is ready.

Heins went on to add that the product line will be divided into two – full touch and QWERTY smartphones. These in turn will divided into three categories based on their price – low end, midrange and high end.

As per the report, Heins said “We could have done it in Q4, but we wouldn’t have gotten good feedback from customers. I talked with CEOs of many carriers. They said most of their business in the fourth quarter is pre-paid anyway. They’re happy to promote us in Q1 because it takes some of the noise out of the system. The carriers want us to keep that user base, and they are prepared to help us protect it.”

Heins was quoted saying that he could sense a weakness among the wireless consumers who have dumped BlackBerry in favor of Android. He stated First we’ll serve the loyal BlackBerry customer base. Second, we’ve heard of some BlackBerry users going to Android and being dissatisfied. We’ll try to win them back, one by one if we have to.”

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