BJP surely is tech-savvy, just ask Google ads: Spent Rs 1.21 crore on 554 ads

BJP tops the list of the biggest advertising spenders on Google ads. Here is the list of other political parties who have invested more on Google's platform rather than print and TV promotions.

| Updated: Tuesday, April 9, 2019, 12:45 [IST]

With the elections just around the corner, all the political parties are pushing their candidates on the streets of India to advertise their parties and attract the voters with their manifestos. Amidst all this, Google India Transparency Report has revealed that these political parties have spent more than Rs 3.7 crore on 831 advertisements on Google Ads platform between February 19 and April 3.

BJP is surely tech-savvy, just ask Google ads

It doesn't come as a surprise that the BJP (Bharatiya Janata Party) has topped the list by spending more than Rs 1.21 crore for 554 ads on Google. The second position on the list is held by YSR Congress Party which has spent more than Rs 1.07 crore for about 107 Google ads.

Meanwhile, the Congress Party has only spent Rs 54,100 for 14 ads which include ads on Google and YouTube. The report also claimed that the maximum amount of money on the ads campaign was spent in Andhra Pradesh and Telangana states with more than Rs 1.73 crore and Rs 72 lakh respectively.

"In addition to the Transparency Report and Ads Library, election ads on Google platforms will also disclose who has paid for the ad," Google said.

"In 2019, over 850 million Indians are expected to cast their vote to elect the country's next government. We're thinking hard about elections and how we continue to support democratic processes in India and around the world," Chetan Krishnaswamy, Director-Public Policy, Google India, had said in a blog post.

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