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RIM, the maker of BlackBerry devices has slashed the prices of the handsets by about 26%. This is a step taken by the company to occupy a larger share of the Indian smartphone market. Prior to this, the company dropped the price of the PlayBook tablet in December 2011.
RIM has shifted itself from an enterprise device to a consumer device. It is cutting the price in order to attract the users. The authorities of RIM hope that this will help the company get a large user base on India.
Curve 8520, the entry level model is now available for a price of Rs 8,999 after 18% discount instead of Rs 10,990. Torch 9860 is reduced from Rs 29,990 to Rs 21,990 indicating 26% price drop. Curve 9380 and Curve 9360 are available for Rs 16,990 and Rs 18,990 instead of their earlier prices of Rs 20,990 and Rs 19,990 approximately.
These four handsets make up the bulk sales in India. They account to 60% sales in the country. The focus of RIM is not to reduce the price but to offer BlackBerry experience to more users. The company will focus on the locally relevant applications, services and products to consumers.