Microsoft said that the Consumer Electronics Show (CES) 2012 will be the last show that it will attend. The software giant is the latest one to avoid the tech confab anyhow as many others have already done that.
Frank Shaw, the spokesman of Microsoft has announced that Microsoft has had a center of attraction in the show since many years and it no longer wants to make the keynote presentation or to host its booth at any CES after the one happening in 2012.
He also said that Microsoft will continue to participate in the CES just to connect with the partners and the consumers across the PC, entertainment and phone industries but will not present a keynote or have its booth in the show after the coming year as the their product milestones will not align with the January show timing.
Microsoft has been using own events to announce the major products which is a technology that is used by the other companies. Google and Apple have avoided the CES since long as they are the major players in the conferences like Mobile World Congress. Motorola also canceled the press conference for this upcoming show.
Microsoft is the latest technology company to reconsider its own presence at the CES as this event makes the companies risk of getting drowned seeing the announcements that are made. Instead of such major events, the companies are actually looking to participate in small and individual events in which they will not have to compete with the other news.