It knows exactly where its subject is at all times, automatically tracking their location through a small remote with GPS that users keep in their hand or pocket, CNN Money reported.
Flying anywhere between two and 50 feet off the ground, the drone doesn't require any real-time piloting or a hand-held controller. You just throw it in the air, and when you're done, press a button on the remote and it lands back in your hand.
"It's all about getting the shot. Lily takes care of all the flight," co-founder Henry Bradlow was quoted as saying.
Before takeoff, choose from a list of pre-set movements or programme custom shots on the companion mobile app. Lily can follow a subject around for cinematic tracking shots, slowly zoom in or out, make a lazy circle around them, or just hover at a set spot in the air.
The disk-shaped black quadcopter is a little over 10 inches wide and 3 inches tall. It weighs 2.8 pounds, and can stay in the air for 20 minutes before needing a charge.
Inside, a built in camera shoots 1080p video and captures 12 megapixel still photos. The founders hope Lily will appeal to the selfie stick and extreme sports crowds more than drone hobbyists.
A surfer might fling the waterproof drone into the air for a shot that follows her along a wave. Tennis players might use the footage to improve their game.