Facebook out to woo Chinese firms

Posted By: Gizbot Bureau

    Facebook has significantly ramped up its efforts to woo Chinese advertisers and draw more business in a country that banned the social networking site a few years ago along with micro-blogging site Twitter and other foreign social media services.

    The aim behind intensifying its efforts is to some day enter China, Wall Street Journal reported.

    Facebook founder and CEO Mark Zuckerberg has raised his profile in China in recent months. In October last year, he spoke in Mandarin to a Chinese audience at Tsinghua University in Beijing.

    Facebook out to woo Chinese firms

    Recommended: Top 10 Cheap Smartphones That Run WhatsApp, Facebook, Twitter and More

    He also met Chinese giants like Alibaba Group chief Jack Ma and Lei Jun, the chief executive of Chinese smartphone maker Xiaomi Corp.

    In December, he showed the visiting Chinese top internet regulator at Facebook's headquarters in California that he keeps a book of Chinese President Xi Jinping's thoughts on his desk, the report added.

    The aim is to pitch to the Chinese companies the benefits of reaching Facebook's 1.39 billion active monthly users beyond China's borders.

    Facebook is also seeking more Chinese clients such as Youzu Interactive Co., a Shanghai-based online game designer.

    Recommended: Best EMI Offers on Smartphones: Top 10 Zero Percent Interest Deals in India

    "Half of our players come from Facebook. It is our most important ad tool right now," Liu Wanqin, manager for overseas advertising at Youzu was quoted as saying.

    Analysts believe Chinese advertisers play a growing role in Asia ad revenue for the company.

    Facebook's fourth-quarter Asia ad revenue totalled $531 million, up 67 percent from a year earlier.

    Chinese online retailer "Light in the Box" started purchasing ads on Facebook in 2013, in addition to advertising on Google.

    The retailer now manages its own Facebook ads, the report added.

    Source: IANS

    Read More About: facebook social media news
    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more