India's largest ecommerce retailer Flipkart will shut down its website within this year, according a senior executive quoted in The Economic Times.
Following the reports of Myntra's mobile-only move, there were rumors that Flipkart would follow it. Now a report published in The Economic Times confirms the latest development.
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Michael Adnani, Flipkart's vice president - retail & head - strategic brand alliances, said that the company would move to app-only model.
"A year ago, 6% of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us," he told the business newspaper.
The move isn't surprising since considering Flipkart has over 40 million registered users and around 30,000 merchants selling over 20 million products online.
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As of now, India has the third-largest Internet user base in the world but analysts expect, the country will overtake the US as the second-largest Internet user base pretty soon.
The number of India's internet users going online with a mobile device has overtaken those doing so with a personal computer (PC). Keeping that thing in mind, it's not surprising to see more ecommerce players will soon adopt app-only model to woo young shoppers.