Flipkart Ready To Shut down Website Within a Year, says Report

    India's largest ecommerce retailer Flipkart will shut down its website within this year, according a senior executive quoted in The Economic Times.

    Flipkart Ready To Shut down Website Within a Year, says Report

    Following the reports of Myntra's mobile-only move, there were rumors that Flipkart would follow it. Now a report published in The Economic Times confirms the latest development.

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    Michael Adnani, Flipkart's vice president - retail & head - strategic brand alliances, said that the company would move to app-only model.

    "A year ago, 6% of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us," he told the business newspaper.

    Flipkart Ready To Shut down Website Within a Year, says Report

    The move isn't surprising since considering Flipkart has over 40 million registered users and around 30,000 merchants selling over 20 million products online.

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    As of now, India has the third-largest Internet user base in the world but analysts expect, the country will overtake the US as the second-largest Internet user base pretty soon.

    Flipkart Ready To Shut down Website Within a Year, says Report

    The number of India's internet users going online with a mobile device has overtaken those doing so with a personal computer (PC). Keeping that thing in mind, it's not surprising to see more ecommerce players will soon adopt app-only model to woo young shoppers.

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